Hi, my name is Jay Gordet and I am the District Manager for Universal Rental Car. I joined Universal 12 months ago with the intention of increasing capacity utilization and boosting net income. When I first started working for Universal in October 2009, the Florida district was struggling. My first month on the job I noticed that Universal was only utilizing 45% of its weekend capacity. Universal’s poor capacity utilization lead to poor orders which resulted in an accumulated profit of $0. I knew that serious changes needed to be made in regards to price, capacity utilization and fleet sizes if Universal expected to be a prominent competitor in the Florida rental car business. In this blog I will be giving you an inside look at the pricing decisions that were to made which geared Universal into the multi-million dollar business it is today.
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